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Fiat 500 Wins The Compasso D'Oro ADI Award
Published Date: 21 July 2011
The Fiat 500 has just won the Compasso d'Oro ADI (ADI
Golden Compass), Europe's oldest and most prestigious design
award.
An international panel chaired by Arturo Dell'Acqua Bellavitis,
and made up of industry experts, selected the Fiat 500 and
presented the trophy to Roberto Giolito, Fiat Design director, who
attended the awards ceremony held in Rome at the Pelanda Museo
Macro del Testaccio.
With this prestigious acknowledgement, the Fiat 500 continues to
attract attention, confirming its standing as representing the best
of Made in Italy by combining an innovative and original
design with the most advanced technology in the field of engines,
safety and on-board comfort.
Additionally, with its prestigious 5-star Euro NCAP crash safety
rating and the 40 international awards it has won to date, the Fiat
500 has proved since its launch in July 2007 that it is not merely
a super-compact city car, but an authentic platform upon which Fiat
Automobiles is building a whole family of cars with technology and
attention to detail worthy of a higher category.
Now at its 12th edition, it is the second time that the
Compasso d'Oro ADI award has been given to a Fiat model.
In 2004 it was the new Fiat Panda that won the coveted recognition,
proof that both models - two icons of the international automotive
industry - express the very best of Italy's manufacturing
capabilities combined with a design that has often anticipated
future trends in the automotive world.
Published Date: 21 July 2011