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Fiat 500byGucci to Make Special Appearance at Goodwood Festival of Speed
Published Date: 04 July 2011
Fiat's stylish new 500byGucci model, which was launched
at an exclusive party in London on Monday (27 June), will make a
special appearance at the Goodwood Festival of Speed this
weekend.
The special edition of the iconic Fiat 500, which has been
customised by Gucci Creative Director Frida Giannini in partnership
with Fiat's Centro Stile, will make its first public appearance at
the world famous classic car festival in a themed display within
the stunning country grounds of the Goodwood estate, near
Chichester.
The 500byGucci will be situated at Goodwood's Laundry
Green from 1-3 July, as star attraction at the ChicNic - a
contemporary and stylish summer picnic in breathtaking British
surroundings.
The space will be transformed into a 500byGucci luxury
retreat featuring immaculate rolling lawns, bridged by manicured
gravel paths and framing a spectacular water feature. As croquet
and boules are played on the lawn, guests will be able to relax
with a luxury picnic and chilled glasses of champagne under
pristine white canopies.
"This will be a wonderful opportunity to see the
500byGucci in surroundings which befit its style and
character," says Elena Bernardelli, marketing director, Fiat Group
Automobiles UK. "We think the car will appeal to fashionista
customers who want a unique car to distinguish themselves, and the
Goodwood Festival of Speed is a great place for people to get to
know more about it."
For information or to order a car on-line, customers should
visit www.fiat.co.uk/500bygucci.
This is also available as a link from the official www.500bygucci.com
website.
Published Date: 04 July 2011