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New Fiat 500 makes an onstage appearance with Jennifer Lopez
Published Date: 25 November 2011
The new Fiat 500 performed alongside Jennifer Lopez during her
performace of Papi, at the recent 2011 American Music Awards
(AMAs), in Los Angeles.
Earlier this year the Fiat brand announced its collaboration
with Jennifer Lopez, which included placement of the new Fiat 500C
in her new music video, Papi as well as in a 30-second trailer of
the video. The singer also appears in two additional commercials
for the brand broadcast in the USA, My World and Elegance, which
feature the Fiat 500C and the Fiat 500byGucci models.
"The Fiat brand is honoured to share the stage with Jennifer
Lopez at the 2011 American Music Awards. Her drive and
determination is the common thread that is shared with the brand
and our philosophy of Life is Best When Driven", says Olivier
Francois, CEO of the Fiat brand.
"This appearance allows us to continue to expose the Fiat 500 to
a wide demographic. These past few days have been momentous for
Fiat as we have recently revealed the new Abarth 500 at the 2011
Los Angeles Auto Show."
Jennifer Lopez's performance at the 2011 American Music Awards
can be viewed on the Fiat brand USA Facebook page at www.facebook.com/FIATUSA
and in many posts on You Tube. Both commercials can be viewed at http://www.facebook.com/FIATUSA
and http://www.youtube.com/FIATUSA.
Reminiscent of the original Cinquecento, the Fiat 500 and Fiat
500C build on the vehicle's global popularity. Since its inital
launch in 2007, the new Fiat 500 has been sold in more than 80
countries around the world.
Published Date: 25 November 2011